MAD CATS

COMMISSIONED BY ETAL PR FOR THEIR CLIENT AS PART OF THEIR CONTENT CAMPAIGN

OBJECTIVE

We were commissioned by etal pr to produce a cinematic photography campaign for their client, mad cats restaurant, with the goal of capturing the restaurants essence: its liveliness, creative identity, and the personality behind its food and bar experience.

During our initial meeting with etal pr and mad cats, we aligned on a direction that blended commercial clarity with a cinematic, alive, film-still quality.

to communicate the vision, we presented three detailed mood boards:

  1. the bar - movement, craft, and atmosphere:

  • pouring liquid mid motion

  • shaking, mixing, straining, garnishing.

  • the intimate, energetic feeling of a bar in full rhythm.

2. The kitchen & chef - vintage film photography meets culinary art:

  • dramatic shadows and soft highlights

  • close-ups of plating details

  • the chefs hands, tattoos and textures

  • deep, rich tones inspired by analog fim

3. Creative Ambience - artistic energy, and mad cats identity :

  • table-top overhead shots showing abundance and sociability

  • brick walls, moody lighting, soft diffusion

  • compositions that feel like still frames from a jazz infused indie film

Our approach was to photograph the restaurant as if capturing a living moment from a film, matching the cinematic style that defines our company.

It was a pleasure to bring their vision to life surrounded by incredible food, fantastic drinks, and a wonderful team. As a production company rooted in film, we approach every project with a cinematic eye, creating photography that doesn’t just show, but tells a story.

THE TESTIMONIAL :

“Partnering with Cinematic Blondes Collective was a game-changer for the MADCATS project. They didn’t just create content they captured the restaurant’s personality in a way that felt effortless, authentic, and visually striking.
Their creativity and calm on-set energy made the whole process smooth, and every deliverable elevated the bold, playful spirit of MADCATS. We’re excited to work with them again.”
— ETAL COMMS

ALAIN PIERRE GERONDEAU, DIRECTOR AND CO-FOUNDER, ETAL COMMS PR

Deliverables :

  • Full cinematic photography campaign for pr and brand usage

  • end to end production handled by a single photographer/director

  • bar & drink making action shots

  • chef portraits + kitchen documentary stills

  • food photography with cinematic styling

  • creative ambience / interior imagery

  • 6 hours of on location shooting

  • fully edited final assets for pr distribution and client use

PRODUCTION TEAM:

  • 1 PHOTOGRAPHER/DIRECTOR

RESPONSIBLE FOR LIGHTING, CAMERA OPERATION, ARTISTIC DIRECTION, AND POST PRODUCTION

  • SHOOT DURATION: 2:00PM - 8:00PM

result / client usage:

the final images were used extensively across:

  • mad cats instagram feed and marketing content

  • etal prs campaign materials

  • editorial press, including forbes magazine, which selected one of our images to represent the restaurant in its feature.

FEATURED IN FORBES

PHOTOGRAPHER: CARLOTA PEÑA JIMENEZ

client usage - mad cats instagram feed